Brand Identity

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<h2 class="subpage_title">Brand Identity</h2>
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Define your story with Brand Strategy.

Then, bring that story to life through engaging design.

Visit Vision Quest for an array of other transformative tools.

A step-by-step resource to guide you through all things branding.

Craft individual elements and combine them into a cohesive start-up brand strategy.

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1. Tone

Think of tone as the foundation of your brand identity.

A clear visual, linguistic, and stylistic language that tells your audience who you are.

Creating a moodboard is a great way to anchor these elements and provide a consistent reference point.

Explore the moodboard inspiration below, and then create your own using the resources provided.

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Use A Moodboard For Inspiration…

Fun + Bold

Yellow + Orange, Sans Serif Font, Color Blobs, Simple + Warm-Toned Photos
Yellow + Orange, Sans Serif Font, Color Blobs, Simple + Warm-Toned Photos

Innovative + Vivid

Saturated Blues, Simple Photos, UI Elements, Sans Serif Font
Saturated Blues, Simple Photos, UI Elements, Sans Serif Font

Bright + Geometric

Cool-Toned Colors, Monospaced Font, Linear Elements
Cool-Toned Colors, Monospaced Font, Linear Elements

Modern + Chic

Soft Colors, Serif Font, Simple + Cool-Toned Photos, Minimal Illustrations
Soft Colors, Serif Font, Simple + Cool-Toned Photos, Minimal Illustrations

Playful + Fresh

Orange + Teal, Simple Photos, Color Blocks, Rounded Elements
Orange + Teal, Simple Photos, Color Blocks, Rounded Elements

Sleek + Sophisticated

Neutral Palette, Simple + Rounded UI Elements, Sans Serif Font
Neutral Palette, Simple + Rounded UI Elements, Sans Serif Font

Direct + Daring

Red, Minimal Logo, Black + White Accents, Bright + Dynamic Photos
Red, Minimal Logo, Black + White Accents, Bright + Dynamic Photos

Simple + Dynamic

Cool-Toned Colors, Gradients, Simple Illustrations, Geometric Shapes
Cool-Toned Colors, Gradients, Simple Illustrations, Geometric Shapes

…Or Create Your Own

2. Logo

A great logo can make or break a brand.

It should capture attention and communicate who you are.

More than just a symbol, a logo tells a story.

Use the resources below to help you explore, identify, and create your perfect logo.

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Resources

3. Color

Color is the part of your brand that people notice first and foremost.

So creating a cohesive palette to anchor your brand is essential.

Explore the resources below and find a complimentary, versatile, and captivating color palette that suits your brand best.

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Resources

4. Type

The “devil is in the details” and type is one of the central touchpoints of your brand.

A great font creates an impact on the viewer without them even realizing it.

Use these resources below to explore different options and pairings, then finalize what works for you.

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Resources

5. Photo + Video

Media can have a huge impact on how your audience engages with your brand.

The key is always quality > quantity.

Every photo or video should nest solidly within your brand identity.

Explore the resources below to compile content that helps elevate your brand and intrigue your audience.

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Resources

6. Illustration

Illustration is a great way to add uniqueness and personality to your brand.

Done right, it can create visual value that separates you from the competition.

Use the resources below to find inspiration, then explore creating your own illustrations.

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Resources

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Wrap Up

Congrats! You now have all the building blocks of your brand identity.

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Congratulations, Cadet. Your brand is ready for takeoff. 💫