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<h1 class="page_title">
<span class="title_light"> Transformative tools to </span> <br>
<span class="title_bold"> supercharge your startup. </span>
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Join 25,000+ subscribers for updates on future drops.
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<h2 class="subpage_title">Brand Identity</h2>
Define your story with Brand Strategy.
Then, bring that story to life through engaging design.
Visit Vision Quest for an array of other transformative tools.
A step-by-step resource to guide you through all things branding.
Craft individual elements and combine them into a cohesive start-up brand strategy.
1. Tone
Think of tone as the foundation of your brand identity.
A clear visual, linguistic, and stylistic language that tells your audience who you are.
Creating a moodboard is a great way to anchor these elements and provide a consistent reference point.
Explore the moodboard inspiration below, and then create your own using the resources provided.
Use A Moodboard For Inspiration…
Fun + Bold
Innovative + Vivid
Bright + Geometric
Modern + Chic
Playful + Fresh
Sleek + Sophisticated
Direct + Daring
Simple + Dynamic
…Or Create Your Own
2. Logo
A great logo can make or break a brand.
It should capture attention and communicate who you are.
More than just a symbol, a logo tells a story.
Use the resources below to help you explore, identify, and create your perfect logo.
Resources
3. Color
Color is the part of your brand that people notice first and foremost.
So creating a cohesive palette to anchor your brand is essential.
Explore the resources below and find a complimentary, versatile, and captivating color palette that suits your brand best.
Resources
4. Type
The “devil is in the details” and type is one of the central touchpoints of your brand.
A great font creates an impact on the viewer without them even realizing it.
Use these resources below to explore different options and pairings, then finalize what works for you.
Resources
5. Photo + Video
Media can have a huge impact on how your audience engages with your brand.
The key is always quality > quantity.
Every photo or video should nest solidly within your brand identity.
Explore the resources below to compile content that helps elevate your brand and intrigue your audience.
Resources
6. Illustration
Illustration is a great way to add uniqueness and personality to your brand.
Done right, it can create visual value that separates you from the competition.
Use the resources below to find inspiration, then explore creating your own illustrations.
Resources
All-In-One Marketplaces
Wrap Up
Congrats! You now have all the building blocks of your brand identity.
