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Brand Identity
Define your story with Brand Strategy.
Then, bring that story to life through engaging design.
Visit Vision Quest for an array of other transformative tools.
A step-by-step resource to guide you through all things branding.
Craft individual elements and combine them into a cohesive start-up brand strategy.
1. Tone
Think of tone as the foundation of your brand identity.
A clear visual, linguistic, and stylistic language that tells your audience who you are.
Creating a moodboard is a great way to anchor these elements and provide a consistent reference point.
Explore the moodboard inspiration below, and then create your own using the resources provided.
Use A Moodboard For Inspiration…
Fun + Bold
Innovative + Vivid
Bright + Geometric
Modern + Chic
Playful + Fresh
Sleek + Sophisticated
Direct + Daring
Simple + Dynamic
…Or Create Your Own
Innovative website designs, graphics, and more.
Gather inspiration from creative portfolios.
Save and explore ideas by color.
Design portfolios from creative professionals.
Find, save, and create boards for visual inspiration.
Visual search engine that connects similar images.
Browse and save curated design inspiration.
Showcase of web and interactive design.
2. Logo
A great logo can make or break a brand.
It should capture attention and communicate who you are.
More than just a symbol, a logo tells a story.
Use the resources below to help you explore, identify, and create your perfect logo.
Resources
Database of logos, symbols, trademarks, and icons.
120+ million free logos to download and use.
Find icons and photos for any noun.
Logo design trends, critiques, and inspiration.
3. Color
Color is the part of your brand that people notice first and foremost.
So creating a cohesive palette to anchor your brand is essential.
Explore the resources below and find a complimentary, versatile, and captivating color palette that suits your brand best.
Resources
Create harmonious color palettes.
Color meanings + their impact on brands.
Find inspiration and design the perfect color palette.
Generate and apply color palettes to your UI.
An AI-powered color assistant.
Create color palettes and measure their accessibility.
Create bold, gradient designs.
Search color shades associated with different words.
Free gradients for personal and commercial use.
4. Type
The “devil is in the details” and type is one of the central touchpoints of your brand.
A great font creates an impact on the viewer without them even realizing it.
Use these resources below to explore different options and pairings, then finalize what works for you.
Resources
20,000+ fonts from a wide range of categories.
Font pairing generator.
Free handpicked fonts and pairings.
A database of weird and wild fonts for your project.
Over 1,400 families of free fonts.
Collections of unique fonts available for purchase.
Guide of basic typography principles.
Visualize words and phrases look in different fonts.
5. Photo + Video
Media can have a huge impact on how your audience engages with your brand.
The key is always quality > quantity.
Every photo or video should nest solidly within your brand identity.
Explore the resources below to compile content that helps elevate your brand and intrigue your audience.
Resources
Stock photos for personal and commercial use.
Vectors, illustrations, fonts, and mockups.
Royalty-free stock photos.
Royalty-free images and stock photos and videos.
2.6 million+ stock images, videos, and music.
Stunning SVG icons and vector illustrations.
Royalty-free stock images in a variety of categories.
4 million+ stock photos.
6. Illustration
Illustration is a great way to add uniqueness and personality to your brand.
Done right, it can create visual value that separates you from the competition.
Use the resources below to find inspiration, then explore creating your own illustrations.
Resources
Unique and organic SVG shapes.
Blend designs and shapes to craft illustrations.
Pack of 35 editable 3D icons.
Free SVG generator for patterns and backgrounds.
Premium illustrations for purchase.
Create unique illustrations of people.
Easily design isometric scenes in 3D.
A collection of animated shapes in 4K video formats.
A free library of 3D avatars of people.
Generate unique shapes.
Free 3D objects to use in your videos and UI.
Design and collaborate with 3D objects.
Animate SVG files.
Psychology of Shapes.
Easily create 3D models.
All-In-One Marketplaces
An online marketplace for graphics and more.
10 million+ creative assets and unlimited downloads.
A one-stop-shop marketplace for all things design.
Wrap Up
Congrats! You now have all the building blocks of your brand identity.
