| Name | Desc | Link |
|---|---|---|
A 3-Step Process for Naming a Project/Product | Instructions that distill the complex process of naming a product or project into a simple 3-step framework. | |
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service | A guide on the best-practice tactics, methodologies, and professional advice from experienced naming and branding experts. | |
Building the Perfect Beast | A comprehensive guide to naming services, products, and companies, compiled from articles on the Igor website. | |
Creating the Perfect Name | A naming guide for entrepreneurs, marketing managers, and business executives. | |
Don’t Call It That: A Naming Workbook | A book that teaches you the difference between bad and good names, and provides advice on testing brand names in real-world conditions. | |
Hello, My Name is Awesome: How to Create Brand Names That Stick | A guide for everyone, even non-creative people, who want to come up with a buzz-worthy and memorable brand name. | |
How to Come Up With a Brand Name | A step-by-step guide for brand naming. | |
How to Name Your Brand: Top Business Naming Tips and Exercises | A series of exercises that help you successfully name a business. | |
In A Word | An in-depth look into what to expect during the process of naming a brand or a product. | |
Techniques for Creating Alien or Foreign Sounding Names | A series of methods for creating believable foreign-sounding names. | |
The Ultimate Guide: How to Come Up With a Business Name | Another guide on coming up with a business name that encapsulates the core of an emerging business venture. | |
Tools for Creating Ideas | Another list of tools that help during a creative process. | |
Wordcraft: The Art of Turning Little Words into Big Business | A professional business writer describes how five world-famous brands created their names: IBM’s e-business, the Porsche Cayenne, Viagra, Accenture, and BlackBerry. |