A 3-Step Process for Naming a Project/Product
Instructions that distill the complex process of naming a product or project into a simple 3-step framework.
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
A guide on the best-practice tactics, methodologies, and professional advice from experienced naming and branding experts.
Building the Perfect Beast
A comprehensive guide to naming services, products, and companies, compiled from articles on the Igor website.
Creating the Perfect Name
A naming guide for entrepreneurs, marketing managers, and business executives.
Don’t Call It That: A Naming Workbook
A book that teaches you the difference between bad and good names, and provides advice on testing brand names in real-world conditions.
Hello, My Name is Awesome: How to Create Brand Names That Stick
A guide for everyone, even non-creative people, who want to come up with a buzz-worthy and memorable brand name.
How to Come Up With a Brand Name
A step-by-step guide for brand naming.
How to Name Your Brand: Top Business Naming Tips and Exercises
A series of exercises that help you successfully name a business.
In A Word
An in-depth look into what to expect during the process of naming a brand or a product.
Techniques for Creating Alien or Foreign Sounding Names
A series of methods for creating believable foreign-sounding names.
The Ultimate Guide: How to Come Up With a Business Name
Another guide on coming up with a business name that encapsulates the core of an emerging business venture.
Tools for Creating Ideas
Another list of tools that help during a creative process.
Wordcraft: The Art of Turning Little Words into Big Business
A professional business writer describes how five world-famous brands created their names: IBM’s e-business, the Porsche Cayenne, Viagra, Accenture, and BlackBerry.