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TAM + Roadmap

how big this can all get.
  • If you’re solving a real problem for desperate customers in a way that is so much better than what exists out there, and you’re proving it out with your traction, seal the deal by telling me how big this can get.
  • Due to the economics of early-stage startup investing, investors need to invest in companies that can become massively valuable.
  • If the pitch up to this point is concise, you can add in a quick line here about any adjacent markets you can get into after your current one, and how big those markets are too.